[Caso 02]
Enhanced accessibility through intuitive navigation
Entretenimiento
Boting Parks
Rediseñando la experiencia digital de Boting Parks
[Project Overview]
Este proyecto se centró en el rediseño de la página web de Boting Parks con el objetivo de mejorar su usabilidad y hacer que la información más relevante fuera más accesible e intuitiva para los visitantes. El propósito fue simplificar la navegación y crear un diseño visual más limpio y moderno que reflejara mejor la experiencia que ofrece el parque.
[Problem Statement]
La página web original dificultaba que los usuarios comprendieran rápidamente las actividades del parque y encontraran la información más importante. Su estructura poco clara y un diseño visual desactualizado generaban fricción durante la navegación.
[Industry]
Entretenimiento
[My Role]
UX/UI Designer
[Platforms]
Ordenador y Móvil
[Timeline]
Septiembre 2025- Abril 2026
[Persona]
Jorge Munuera
Copywritter
Age: 27
Location: Barcelona
Tech Proficiency: Moderate
Gender: Male
[Objetivos]
Comprender rápidamente qué actividades ofrece el parque.
Encontrar información práctica (precios, ubicación y horarios).
Planificar una visita de forma sencilla con amigos.
[Frustraciones]
Dificultad para encontrar rápidamente la información más importante.
Navegación confusa y estructura poco intuitiva.
Diseño desactualizado que reducía la confianza y el interés del usuario.
[Process]
[01] User Research
Encuesta a usuarios: Se recopilaron respuestas para comprender qué información buscan los usuarios al planificar una visita al parque.
Análisis de la competencia: Se analizaron páginas web de parques de ocio y aventura similares para identificar patrones comunes y buenas prácticas.
Mapa del recorrido del usuario (User Journey): Se representaron los pasos habituales que siguen los usuarios al explorar las actividades y planificar su visita.
[02] Insights
Los usuarios escanean las páginas web rápidamente y necesitan una jerarquía de la información clara.
La claridad visual influye directamente en la percepción de confianza y calidad.
Una navegación sencilla reduce la carga cognitiva y facilita la toma de decisiones.
[03] Design Solution
Reorganización de la arquitectura de la información para crear una jerarquía de contenidos más clara.
Simplificación de la navegación mediante secciones diferenciadas para las actividades y la planificación de la visita.
Implementación de un sistema visual más limpio, moderno y coherente.
[04] Testing & Iteration
Validación de la claridad de la navegación mediante pruebas rápidas de usabilidad.
Ajuste del layout a partir del feedback recibido sobre la visibilidad de la información.
Optimización de la jerarquía visual para mejorar la legibilidad y facilitar el escaneo del contenido.
[Outcome]
Comprensión más clara de las actividades del parque por parte de los nuevos visitantes.
Acceso más rápido a la información práctica.
Experiencia de usuario más atractiva y visualmente cuidada.
[Key Learnings]
Información Clara
Una estructura clara mejora significativamente la usabilidad.
Jerarquía Visual
Una jerarquía visual sólida permite a los usuarios escanear el contenido y tomar decisiones con mayor rapidez.
User Flow
Una navegación simplificada reduce la fricción durante la exploración del sitio web.
[Case 01]
Enhanced accessibility through intuitive navigation
Entertainment
[Industry]
Entertainment
[My Role]
UX/UI Designer
[Platforms]
Desktop and Mobile
[Timeline]
October 2025- February 2026
Boting Parks
Redesigning the Digital Experience of Boting Parks
[Project Overview]
This project focused on redesigning the Boting Parks website to improve usability and make key information more accessible and intuitive for visitors. The goal was to simplify navigation while creating a cleaner, more modern visual design that better reflects the park’s experience.
[Problem Statement]
The original website made it difficult for users to quickly understand the park’s offerings and find key information. Its unclear structure and outdated visual design created friction in the browsing experience.
[Persona]
Jorge Munuera
Copywritter
Age: 27
Location: Barcelona
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly understand what activities the park offers.
Find practical information (prices, location, opening hours).
Plan a visit easily with friends.
[Frustrations]
Difficulty finding key information quickly.
Confusing navigation and unclear structure.
Outdated design that reduces trust and engagement.
[Process]
[01] User Research
User Survey: Collected responses to understand what information users look for when planning a park visit.
Benchmark Analysis: Analyzed similar leisure and adventure park websites to identify common patterns and best practices.
User Journey Mapping: Mapped the typical steps users follow when exploring activities and planning a visit.
[02] Insights
Users scan websites quickly and need clear information hierarchy.
Visual clarity strongly influences perceived trust and quality.
Simple navigation reduces cognitive load and decision time.
[03] Design Solution
Reorganized information architecture for clearer content hierarchy.
Simplified navigation with clear sections for activities and planning.
Introduced a cleaner and more modern visual design system.
[04] Testing & Iteration
Tested navigation clarity through quick usability checks.
Iterated layout based on feedback about information visibility.
Refined visual hierarchy to improve scannability.
[Outcome]
Clearer understanding of park activities for new visitors.
Faster access to practical information.
More engaging and visually appealing user experience.
[Key Learnings]
Information Clarity
Clear structure dramatically improves usability.
Visual Hierarchy
Strong hierarchy helps users scan and decide faster.
User Flow
Simplified navigation reduces friction in exploration.
[Case 01]
Enhanced accessibility through intuitive navigation
Entertainment
[Industry]
Entertainment
[My Role]
UX/UI Designer
[Platforms]
Desktop and Mobile
[Timeline]
October 2025- February 2026
Boting Parks
Redesigning the Digital Experience of Boting Parks
[Project Overview]
This project focused on redesigning the Boting Parks website to improve usability and make key information more accessible and intuitive for visitors. The goal was to simplify navigation while creating a cleaner, more modern visual design that better reflects the park’s experience.
[Problem Statement]
The original website made it difficult for users to quickly understand the park’s offerings and find key information. Its unclear structure and outdated visual design created friction in the browsing experience.
[Persona]
Joirge Munuera
Copywritter
Age: 27
Location: Barcelona
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly understand what activities the park offers.
Find practical information (prices, location, opening hours).
Plan a visit easily with friends.
[Frustrations]
Difficulty finding key information quickly.
Confusing navigation and unclear structure.
Outdated design that reduces trust and engagement.
[Process]
[01] User Research
User Survey: Collected responses to understand what information users look for when planning a park visit.
Benchmark Analysis: Analyzed similar leisure and adventure park websites to identify common patterns and best practices.
User Journey Mapping: Mapped the typical steps users follow when exploring activities and planning a visit.
[02] Insights
Users scan websites quickly and need clear information hierarchy.
Visual clarity strongly influences perceived trust and quality.
Simple navigation reduces cognitive load and decision time.
[03] Design Solution
Reorganized information architecture for clearer content hierarchy.
Simplified navigation with clear sections for activities and planning.
Introduced a cleaner and more modern visual design system.
[04] Testing & Iteration
Tested navigation clarity through quick usability checks.
Iterated layout based on feedback about information visibility.
Refined visual hierarchy to improve scannability.
[Outcome]
Clearer understanding of park activities for new visitors.
Faster access to practical information.
More engaging and visually appealing user experience.
[Key Learnings]
Information Clarity
Clear structure dramatically improves usability.
Visual Hierarchy
Strong hierarchy helps users scan and decide faster.
User Flow
Simplified navigation reduces friction in exploration.