[Case 01]
Changing the way people organize their trips
Travel
Journeit
Simplifying Travel Planning Through One Unified App
[Project Overview]
Faced with friction in the travel planning process, I designed Journeit as a focused, user-centered solution to simplify how people discover, organize, and experience their trips. Through research and behavioral insights, I identified key pain points around information overload and lack of structure, then translated them into a clear, intuitive product flow.
[Problem Statement]
As a conceptual product, Journeit was designed to solve a common travel planning challenge: scattered information across multiple platforms, notes, and tabs. Research and competitive analysis revealed how fragmented itineraries, confirmations, maps, and reminders create cognitive overload and reduce clarity throughout the trip.
Journeit proposes a centralized, single-page experience where all essential travel information lives in one structured, accessible space. By prioritizing clarity, hierarchy, and mobile usability, the project transforms chaotic planning into a calm, organized, and frictionless journey.
[Industry]
Travel
[My Role]
Product Designer
[Platforms]
Desktop and Mobile
[Timeline]
January 2024- March 2024
[Persona]
Jhon Roberts
Marketing Consultant
Age: 29
Location: Barcelona
Tech Proficiency: High
Gender: Male
[Goal]
Keep all trip-related information in one clear, accessible place
Have a structured overview of each day without losing flexibility
Reduce stress during travel by avoiding last-minute searches
[Frustrations]
Jumping between apps to find bookings or confirmations
Losing important details in email threads or screenshots
Overcomplicated planning tools with unnecessary features
[Process]
[01] User Research
Conducted a survey to understand what users look for when organizing a trip.
Conducted a competitor benchmark to identify best practices and common usability issues in existing travel planning platforms.
Conducted user interviews with five participants to understand their frustrations, behaviors, and preferences when planning trips.
[02] Insights
Travelers struggle with fragmented information spread across emails, apps, and notes, making trip planning difficult to manage.
Users need quick and simple access to essential trip details, especially from their mobile devices while traveling.
Travelers prefer clear and simple tools that provide a structured overview of their entire trip in one place.
[03] Design Solution
Centralized trip dashboard that consolidates all travel information — itinerary, locations, notes, and reservations — into a single structured view.
Mobile-first interface designed for quick access to key trip details while traveling.
Clear visual hierarchy and simplified layout to reduce cognitive load and make trip information easy to scan and understand.
[04] Testing & Iteration
Usability testing with target users to evaluate how easily they could organize and access trip information within the interface.
Iterative design improvements based on feedback to simplify navigation and improve information clarity.
Refinement of the layout and interaction flow to ensure faster access to key trip details and a more intuitive user experience.
[Outcome]
A clearer and more structured travel planning experience that centralizes all trip information in one place.
Reduced cognitive load for users by simplifying how travel details are organized and accessed.
A mobile-friendly interface that allows travelers to quickly view essential trip information while on the move.
[Key Learnings]
Simplicity improves usability
Reducing unnecessary features helps users focus on what truly matters when organizing a trip.
Information structure is critical
Clear hierarchy and organization significantly improve how users understand and navigate travel details.
Mobile context shapes design
Since most trip information is accessed on the go, mobile usability must be a core design priority.
[Case 01]
Changing the way people organize their trips
Travel
Journeit
Simplifying Travel Planning Through One Unified App
[Project Overview]
Faced with friction in the travel planning process, I designed Journeit as a focused, user-centered solution to simplify how people discover, organize, and experience their trips. Through research and behavioral insights, I identified key pain points around information overload and lack of structure, then translated them into a clear, intuitive product flow.
[Problem Statement]
As a conceptual product, Journeit was designed to solve a common travel planning challenge: scattered information across multiple platforms, notes, and tabs. Research and competitive analysis revealed how fragmented itineraries, confirmations, maps, and reminders create cognitive overload and reduce clarity throughout the trip.
Journeit proposes a centralized, single-page experience where all essential travel information lives in one structured, accessible space. By prioritizing clarity, hierarchy, and mobile usability, the project transforms chaotic planning into a calm, organized, and frictionless journey.
[Industry]
Travel
[My Role]
Product Designer
[Platforms]
Desktop and Mobile
[Timeline]
January 2024- March 2024
[Persona]
Jhon Roberts
Marketing Consultant
Age: 29
Location: Barcelona
Tech Proficiency: High
Gender: Male
[Goal]
Keep all trip-related information in one clear, accessible place
Have a structured overview of each day without losing flexibility
Reduce stress during travel by avoiding last-minute searches
[Frustrations]
Jumping between apps to find bookings or confirmations
Losing important details in email threads or screenshots
Overcomplicated planning tools with unnecessary features
[Process]
[01] User Research
Conducted a survey to understand what users look for when organizing a trip.
Conducted a competitor benchmark to identify best practices and common usability issues in existing travel planning platforms.
Conducted user interviews with five participants to understand their frustrations, behaviors, and preferences when planning trips.
[02] Insights
Travelers struggle with fragmented information spread across emails, apps, and notes, making trip planning difficult to manage.
Users need quick and simple access to essential trip details, especially from their mobile devices while traveling.
Travelers prefer clear and simple tools that provide a structured overview of their entire trip in one place.
[03] Design Solution
Centralized trip dashboard that consolidates all travel information — itinerary, locations, notes, and reservations — into a single structured view.
Mobile-first interface designed for quick access to key trip details while traveling.
Clear visual hierarchy and simplified layout to reduce cognitive load and make trip information easy to scan and understand.
[04] Testing & Iteration
Usability testing with target users to evaluate how easily they could organize and access trip information within the interface.
Iterative design improvements based on feedback to simplify navigation and improve information clarity.
Refinement of the layout and interaction flow to ensure faster access to key trip details and a more intuitive user experience.
[Outcome]
A clearer and more structured travel planning experience that centralizes all trip information in one place.
Reduced cognitive load for users by simplifying how travel details are organized and accessed.
A mobile-friendly interface that allows travelers to quickly view essential trip information while on the move.
[Key Learnings]
Simplicity improves usability
Reducing unnecessary features helps users focus on what truly matters when organizing a trip.
Information structure is critical
Clear hierarchy and organization significantly improve how users understand and navigate travel details.
Mobile context shapes design
Since most trip information is accessed on the go, mobile usability must be a core design priority.
[Case 01]
Changing the way people organize their trips
Travel
Journeit
Simplifying Travel Planning Through One Unified App
[Project Overview]
Faced with friction in the travel planning process, I designed Journeit as a focused, user-centered solution to simplify how people discover, organize, and experience their trips. Through research and behavioral insights, I identified key pain points around information overload and lack of structure, then translated them into a clear, intuitive product flow.
[Problem Statement]
As a conceptual product, Journeit was designed to solve a common travel planning challenge: scattered information across multiple platforms, notes, and tabs. Research and competitive analysis revealed how fragmented itineraries, confirmations, maps, and reminders create cognitive overload and reduce clarity throughout the trip.
Journeit proposes a centralized, single-page experience where all essential travel information lives in one structured, accessible space. By prioritizing clarity, hierarchy, and mobile usability, the project transforms chaotic planning into a calm, organized, and frictionless journey.
[Industry]
Travel
[My Role]
Product Designer
[Platforms]
Desktop and Mobile
[Timeline]
January 2024- March 2024
[Persona]
Jhon Roberts
Marketing Consultant
Age: 29
Location: Barcelona
Tech Proficiency: High
Gender: Male
[Goal]
Keep all trip-related information in one clear, accessible place
Have a structured overview of each day without losing flexibility
Reduce stress during travel by avoiding last-minute searches
[Frustrations]
Jumping between apps to find bookings or confirmations
Losing important details in email threads or screenshots
Overcomplicated planning tools with unnecessary features
[Process]
[01] User Research
Conducted a survey to understand what users look for when organizing a trip.
Conducted a competitor benchmark to identify best practices and common usability issues in existing travel planning platforms.
Conducted user interviews with five participants to understand their frustrations, behaviors, and preferences when planning trips.
[02] Insights
Travelers struggle with fragmented information spread across emails, apps, and notes, making trip planning difficult to manage.
Users need quick and simple access to essential trip details, especially from their mobile devices while traveling.
Travelers prefer clear and simple tools that provide a structured overview of their entire trip in one place.
[03] Design Solution
Centralized trip dashboard that consolidates all travel information — itinerary, locations, notes, and reservations — into a single structured view.
Mobile-first interface designed for quick access to key trip details while traveling.
Clear visual hierarchy and simplified layout to reduce cognitive load and make trip information easy to scan and understand.
[04] Testing & Iteration
Usability testing with target users to evaluate how easily they could organize and access trip information within the interface.
Iterative design improvements based on feedback to simplify navigation and improve information clarity.
Refinement of the layout and interaction flow to ensure faster access to key trip details and a more intuitive user experience.
[Outcome]
A clearer and more structured travel planning experience that centralizes all trip information in one place.
Reduced cognitive load for users by simplifying how travel details are organized and accessed.
A mobile-friendly interface that allows travelers to quickly view essential trip information while on the move.
[Key Learnings]
Simplicity improves usability
Reducing unnecessary features helps users focus on what truly matters when organizing a trip.
Information structure is critical
Clear hierarchy and organization significantly improve how users understand and navigate travel details.
Mobile context shapes design
Since most trip information is accessed on the go, mobile usability must be a core design priority.